I'm ?ing it!

During my semester end wind-down, I've been seeing more TV and thus more commercials. I've recently witnessed a new McDonald's ad where a young kid tries to skateboard over a ramp, fails, and falls on his ass. Sonic the Hedgehog appears, tells the kid he needs "this"—this being a happy meal—and then the kid is shown sitting on his ass eating McDonald's and playing a video game. I guess the moral of the story is: fail at being active and reward yourself with fat and video games... strange.